Market Research in Glasgow Scotland
TMcK offer a full & bespoke market research service that is always suited to our clients needs. TMcK has a natural instinct for qualitative market research (possibly due to the curious nature of all our staff who just love asking questions) and we have all the facilities here to manage ad hoc research.
Examples of qualitative research projects:
- Ad hoc research
- Focus Groups
- Mini-groups
- IDI’s
- Observational techniques
- Brainstorming
Viewing Facilities in Glasgow Scotland
At The Glasgow View, our aim is to provide a relaxing and professional space that allows researchers and their clients to focus purely on the job in hand. We take a great pride in our facility and always assure you of our best attention.
Mystery Shopping
Whether its a large scale social research project, gauging the success of a recent campaign, opinion polling or you simply want to find out what people would be willing to pay for your product; you need to ask the right questions to the right people in the right way.
At TMcK we provide a bespoke solution to all quantitative research projects we conduct. Questionnaire design, fieldwork, data processing, analysis reporting are all done in-house. As such we have tried and tested methods for data capture whilst offering excellent value to our clients.
CAPI @ TMcK Computer Assisted Personal Interviewing or CAPI is a relatively new technology its success has been hindered somewhat by finding a suitable stable medium with which to host the CAPI software. Those that have been in the industry for more than 10 years may fondly recall the laptops that used to do the rounds you know the ones in the massive metal cases with the processing power of a wristwatch! This is not to say that the results achieved with these computers were not useful, far from it, however the size expense of the hardware made CAPI highly inappropriate for most surveys. Fast forward a few years and TMcK have embraced CAPI in a big way thanks to our continued investment in the latest handheld PDAs (Personal Digital Assistants). The recent advances in technology combined with cutting edge software not only mean that conducting paperless interviews is far more practical, it also allows all the great benefits of CAPI without any of the associated drawbacks. Find out more
CATI @ TMcK Computer Aided Telephone Interviewing or CATI technology has been around for sometime now is a great way to get in touch with your customers / potential customers and the public to gauge opinion. TMcK hosts an in-house CATI unit with 3 terminals, ideal for our small to medium sized quantitative projects. By employing the latest software TMcK is able to host a remote CATI unit for larger scale / quick turnaround projects.
TMcK can offer quantitative research across the following mediums: Online / Door-to-door / in street / event / on-trade / Hall Tests / Telephone surveys
Mystery Shopping
The Mystery Shopping service from Taylor McKenzie Research Marketing works in partnership with your business to increase your customers positive experiences and boost your sales. Customers rarely inform the company if they are disappointed as many as 96%* of dissatisfied customers vote with their feet, and bad news travels fast.
Why you need it
Are the Point of Sale materials displayed properly? Are your sales force successfully encouraging customers to spend? Your investment in Mystery Shopping will indicate how your sales staff are performing and ultimately will contribute towards a better customer experience.
Additionally, Mystery Shopping is a perfect tool that allows you to compare your service, product and pricing with competitors and to set the benchmarks for high standards.
What we do
Taylor McKenzie specializes in designing and implementing tailored performance -measurement programmes, which will provide you with the feedback you need regarding your customer-facing staff.
How we help
We will help you build and develop a valuable research program in an honest, objective and ethical manner. Whether you want to create an outstanding service programme throughout a branching network, or a single boutique in the High Street, our Mystery Shopping Service will work for you!
Who needs it
- Mystery Shopping can be successfully applied to a variety of large and small businesses, for instance:
- Chains of retail individual shops
- Retailers franchisers
- Malls (shopping centers) hypermarkets
- Call centers E-Commerce services
- Various service providers (catering travel agencies, medical and health centers, financial companies, transportation, telecommunications)
- Public institutions, charities and authorities
- Promotional agencies
- Manufacturers relying on external distribution networks
And many more * Commonly Quoted Customer Service Statistics - based on research made by Technical Assistance Research Programs, Inc. (TARP) of Arlington, Virginia.
Qualitative Fieldwork @ TMcK
TMcK has a vast network of experienced trusted recruiters (75+) based around the U.K Ireland and there is no job too rural, too complicated or with too quick a turnaround for us.
We have built up a strong relationship with all of our qualitative recruiters over the years and have a reputation as a nice company to work for. This may seem trivial but makes all the difference when a deadline is tight and you need your recruiters to go the extra mile for you.
We are full company members of MRS ESOMAR and all of our interviewers are fully trained and aware of their duties. We prior check 10% - 100% (depending on scope of project) of all respondents recruited to ensure that MRS recruitment guidelines are followed and respondents are to spec.
Our in-house fieldwork team can take the pressure off your hands by doing it all - from designing screeners; supervising recruitment; managing schedules and timeframes; booking venues; overall project management and providing a single point of contact for all your fieldwork needs, regardless of the geography of the interviews.
TMcK Field Team
TMcK has a U.K. wide field force of over 100 recruiters interviewers each with years of experience in the field. As every project varies in its sensitivity / target audience it is vital that the correct personnel are selected to maximise response and improve interviewer-respondent interaction. TMcKs wide-ranging team affords the ability to choose a select and well-suited team for each project. All our interviewers are trained to MRS standards; have previous CAPI (Computer Assisted Personal Interviewing) experience with our handheld PDAs and are both reliable and conscientious.
Areas of expertise
- In street
- Door-to-door
- Online
- Event research
- On-trade
- Mystery Shops
- Hall tests
Recruitment
- Consumer
- Medical Recruitment
As a company with nearly 20 years experience in Consumer Recruitment, TMcK is confident in saying that this is one of our main areas of expertise.
TMcK has the knowledge resources to work effectively within this fast paced Consumer Industry. A quick turnaround is common working practice short timelines will always be met without sacrificing recruitment quality.
With an ever-developing database holding 5000+ respondents, we can proudly say we excel in highly specialist recruitment we enjoy the challenge! This confidence can only come through years of accumulating a wide socio-economic range of people onto our database, giving us a huge advantage when it comes to high spec criteria.
Nowadays, Market Research is a finely honed skill. Clients, quite rightly, expect more than just formulaic responses to their latest product brand ideas. We are able to match clients insisted typologies, ensuring the highest quality response, thus vastly improving product placement in the appropriate market.
We have a loyal and experienced workforce enabling us to keep excellent, long-standing relationships with our clients. We are successful because we care about our work and are proud of what we do.
Contact Marie 0141 221 8030
At TMcK we count our friendliness approachability to be among our strongest assets, allowing great relationships to develop between our company our many clients. Due to the nature of medical market research these traits have been particularly useful when building up our panel for medical recruitment interviewing.
By ensuring confidentiality and strictly keeping up our own impeccable professional standards and those outlined by the MRS ESOMAR, TMcK proudly holds a panel of over 500 medical professionals across Scotland.
Contact Craig 0141 221 8030 Email
| What respondent types do we cover? | What specialties can we recruit? |
|---|
- G.Ps (PCPs if you are from the US)
- Consultants
- Surgeons
- SPRs
- Nurses
- Pharmacists
- Patients
- Payors
| - Cardiologists
- Oncologists
- Haematologists
- Diabetologists
- Pulmonologists
- Endocrinologists
- Rheumatologists
- We cover most specialties please enquire for coverage.
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Since opening its doors in 2001 Taylor McKenzie Research & Marketing Ltd (TMcK) has developed and nurtured some great relationships with a number of fantastic clients. Our growth as a company has allowed us to to offer a wide range of market research services to our clients as well as Scotlands premier Viewing Facility The Glasgow View.
