How can we help you?

TMcK offer a full & bespoke market research service that is always suited to our clients needs. TMcK has a natural instinct for qualitative market research (possibly due to the curious nature of all our staff who just love asking questions) and we have all the facilities here to manage ad hoc research.

Examples of qualitative research projects:

• Ad hoc research
• Focus Groups
• Mini-groups
• IDI’s
• Observational techniques
• Brainstorming

Whether it’s a large scale social research project, gauging the success of a recent campaign, opinion polling or you simply want to find out what people would be willing to pay for your product; you need to ask the right questions to the right people in the right way.

At TMcK we provide a bespoke solution to all quantitative research projects we conduct. Questionnaire design, fieldwork, data processing, analysis & reporting are all done in-house. As such we have tried and tested methods for data capture whilst offering excellent value to our clients.

CAPI @ TMcK – Computer Assisted Personal Interviewing or CAPI is a relatively new technology & its success has been hindered somewhat by finding a suitable & stable medium with which to host the CAPI software. Those that have been in the industry for more than 10 years may fondly recall the ‘laptops’ that used to do the rounds – you know the ones in the massive metal cases with the processing power of a wristwatch! This is not to say that the results achieved with these computers were not useful, far from it, however the size & expense of the hardware made CAPI highly inappropriate for most surveys. Fast forward a few years and TMcK have embraced CAPI in a big way thanks to our continued investment in the latest handheld PDA’s (Personal Digital Assistants). The recent advances in technology combined with cutting edge software not only mean that conducting paperless interviews is far more practical, it also allows all the great benefits of CAPI without any of the associated drawbacks. – Find out more

CATI @ TMcK – Computer Aided Telephone Interviewing or CATI technology has been around for sometime now & is a great way to get in touch with your customers / potential customers and the public to gauge opinion. TMcK hosts an in-house CATI unit with 3 terminals, ideal for our small to medium sized quantitative projects. By employing the latest software TMcK is able to host a remote CATI unit for larger scale / quick turnaround projects.

TMcK can offer quantitative research across the following mediums: Online / Door-to-door / in street / event / on-trade / Hall Tests / Telephone surveys

Is Your Brand Keeping Its Promise?

The Mystery Shopping service from Taylor McKenzie Research & Marketing works in partnership with your business to increase your customers’ positive experiences and boost your sales. Customers rarely inform the company if they are disappointed – as many as 96%* of dissatisfied customers vote with their feet, and bad news travels fast.

Why you need it

Are the Point of Sale materials displayed properly? Are your sales force successfully encouraging customers to spend? Your investment in Mystery Shopping will indicate how your sales staff are performing and ultimately will contribute towards a better customer experience.

Additionally, Mystery Shopping is a perfect tool that allows you to compare your service, product and pricing with competitors and to set the benchmarks for high standards.

What we do

Taylor McKenzie specializes in designing and implementing tailored performance -measurement programmes, which will provide you with the feedback you need regarding your customer-facing staff.

How we help

We will help you build and develop a valuable research program in an honest, objective and ethical manner. Whether you want to create an outstanding service programme throughout a branching network, or a single boutique in the High Street, our Mystery Shopping Service will work for you!

Who needs it

• Mystery Shopping can be successfully applied to a variety of large and small businesses, for instance:
• Chains of retail & individual shops
• Retailers & franchisers
• Malls (shopping centers) & hypermarkets
• Call centers & E-Commerce services
• Various service providers (catering & travel agencies, medical and health centers, financial companies, transportation, telecommunications)
• Public institutions, charities and authorities
• Promotional agencies
• Manufacturers relying on external distribution networks

And many more… * Commonly Quoted Customer Service Statistics - based on research made by Technical Assistance Research Programs, Inc. (TARP) of Arlington, Virginia.

 

Qualitative Fieldwork @ TMcK

TMcK has a vast network of experienced & trusted recruiters (75+) based around the U.K & Ireland and there is no job too rural, too complicated or with too quick a turnaround for us.

We have built up a strong relationship with all of our qualitative recruiters over the years and have a reputation as a nice company to work for. This may seem trivial but makes all the difference when a deadline is tight and you need your recruiters to go the extra mile for you.

We are full company members of MRS & ESOMAR and all of our interviewers are fully trained and aware of their duties. We prior check 10% - 100% (depending on scope of project) of all respondents recruited to ensure that MRS recruitment guidelines are followed and respondents are to spec.

Our in-house fieldwork team can take the pressure off your hands by doing it all - from designing screeners; supervising recruitment; managing schedules and timeframes; booking venues; overall project management and providing a single point of contact for all your fieldwork needs, regardless of the geography of the interviews.

TMcK Field Team

TMcK has a U.K. wide field force of over 100 recruiters & interviewers each with years of experience in the field. As every project varies in its sensitivity / target audience it is vital that the correct personnel are selected to maximise response and improve interviewer-respondent interaction. TMcK’s wide-ranging team affords the ability to choose a select and well-suited team for each project. All our interviewers are trained to MRS standards; have previous CAPI (Computer Assisted Personal Interviewing) experience with our handheld PDA’s and are both reliable and conscientious.

Areas of expertise

1. In street
2. Door-to-door
3. Online
4. Event research
5. On-trade
6. Mystery Shops
7. Hall tests

Technology

TMcK has fully embraced CAPI technology and use the very latest wireless PDA’s (Personal Digital Assistants) to conduct its face-to-face interviews out in field. The benefits of this technology are numerous

• 1. No more paper – an average sized quant survey (1000 responses) can use up to 12 reams of A4 paper, coupled with the printing this is a huge resource & is completely avoidable.
• 2. Once a questionnaire has been completed it is held in a digital file, which is automatically transferred to our databank negating the need for costly and time-consuming inputting.
• 3. All coding is automatic removing interviewer error and improving questionnaire flow and completion time.
• 4. Quality control – previously an issue with large-scale quant surveys, our software coding allows for every questionnaire to be date & time checked – see quality control procedures.

TMcK also host online and email surveys and have a comprehensive CATI (Computer Aided Telephone Interviewing) facility.

Quality control procedures

In TMcK’s experience all large-scale field projects carry the risk of poor data capture. This can take the form of misinterpreted questions and questionnaire fatigue – potentially causing interviewers to ask leading questions and/or take shortcuts.

In order to counter this TMcK keeps its field force highly motivated by having an open dialogue with each individual field team member, with quota sheets to be completed and a weekly update / data upload session.

TMcK use Computer Aided Personal Interviewing (CAPI). This is hugely beneficial in helping to enforce our strict quality control measures.

Our software has a ‘hidden’ code that monitors interview start time & duration. It is TMcK’s policy to check every single questionnaire for any discrepancy in time / day of interview & time taken to complete interviews. In conjunction with this TMcK back check at least 10% of all interviews carried out.

Get in Touch

If you would like some further information or just some general advise on quantitative research design then please be in touch.

As a company with nearly 20 years experience in Consumer Recruitment, TMcK is confident in saying that this is one of our main areas of expertise.

TMcK has the knowledge & resources to work effectively within this fast paced Consumer Industry. A quick turnaround is common working practice & short timelines will always be met without sacrificing recruitment quality.

With an ever-developing database holding 5000+ respondents, we can proudly say we excel in highly specialist recruitment – we enjoy the challenge! This confidence can only come through years of accumulating a wide socio-economic range of people onto our database, giving us a huge advantage when it comes to high spec criteria.

Nowadays, Market Research is a finely honed skill. Clients, quite rightly, expect more than just formulaic responses to their latest product & brand ideas. We are able to match clients’ insisted typologies, ensuring the highest quality response, thus vastly improving product placement in the appropriate market.

We have a loyal and experienced workforce enabling us to keep excellent, long-standing relationships with our clients. We are successful because we care about our work and are proud of what we do.

Contact Marie 0141 221 8030 Email – marie@taylormckenzieuk.com

At TMcK we count our friendliness & approachability to be among our strongest assets, allowing great relationships to develop between our company & our many clients. Due to the nature of medical market research these traits have been particularly useful when building up our panel for medical recruitment & interviewing.

By ensuring confidentiality and strictly keeping up our own impeccable professional standards and those outlined by the MRS & ESOMAR, TMcK proudly holds a panel of over 500 medical professionals across Scotland.

Contact Craig 0141 221 8030 Email – craig@taylormckenzieuk.com

What respondent types do we cover?	What specialties can we recruit?
G.P’s (PCP’s if you’re from the US) Consultants Surgeons SPR’s Nurses Pharmacists Patients Payors	Cardiologists Oncologists Haematologists Diabetologists Pulmonologists Endocrinologists Rheumatologists We cover most specialties please enquire for coverage.