Market Research

Following seven years of steady growth and development and having nurtured some great relationships with a number of fantastic clients, Taylor McKenzie Research & Marketing has now expanded to become a full service market research agency. Taylor McKenzie Research & Marketing can now offer both qualitative and quantitative ad hoc market research as well as fieldwork and use of the most technologically advanced viewing facilities in Scotland. If you are interested in learning more, read below.

Qualitative	Quantitative
Taylor McKenzie Research & Marketing has a natural instinct for qualitative market research (possibly due to the curious nature of all our staff who just love asking questions) and we have all the facilities here to manage ad hoc research. Our staff speak a combination of French, Italian, Spanish, Polish and Glaswegian, and are more than happy to help with any multi-country projects. Especially ones which involve air travel. Examples of qualitative research projects: Ad hoc research Focus Groups Mini-groups Observational techniques Brainstorming For more information about qualitative research here, please contact Marie Taylor, MD	As well as having touchy feely people here, Taylor McKenzie Research & Marketing also hosts some numerically astute staff who just love number crunching. Designing a fool-proof questionnaire and then sending it into the field is the idea of heaven for people like Jonny Wilson. Fieldwork and market research is all done under one roof, which leads to seamless cross-divisional working and communication. Examples of quantitative research projects: Telephone surveys Street surveys Hall tests Online surveys In store / on-site intercepts In-home surveys Postal / self completion surveys For more information about quantitative research here, please contact Marie Taylor, MD

Qualitative

Quantitative

Taylor McKenzie Research & Marketing has a natural instinct for qualitative market research (possibly due to the curious nature of all our staff who just love asking questions) and we have all the facilities here to manage ad hoc research. Our staff speak a combination of French, Italian, Spanish, Polish and Glaswegian, and are more than happy to help with any multi-country projects. Especially ones which involve air travel.

Examples of qualitative research projects:

Ad hoc research
Focus Groups
Mini-groups
Observational techniques
Brainstorming

For more information about qualitative research here, please contact Marie Taylor, MD

As well as having touchy feely people here, Taylor McKenzie Research & Marketing also hosts some numerically astute staff who just love number crunching. Designing a fool-proof questionnaire and then sending it into the field is the idea of heaven for people like Jonny Wilson. Fieldwork and market research is all done under one roof, which leads to seamless cross-divisional working and communication.

Examples of quantitative research projects:

Telephone surveys
Street surveys
Hall tests
Online surveys
In store / on-site intercepts
In-home surveys
Postal / self completion surveys

For more information about quantitative research here, please contact Marie Taylor, MD