The Mystery Shopping service from Taylor McKenzie Research & Marketing works in partnership with your business to increase your customers’ positive experiences and boost your sales. Customers rarely inform the company if they are disappointed – as many as 96%* of dissatisfied customers vote with their feet, and bad news travels fast.
Are the Point of Sale materials displayed properly? Are your sales force successfully encouraging customers to spend? Your investment in Mystery Shopping will indicate how your sales staff are performing and ultimately will contribute towards a better customer experience.
Additionally, Mystery Shopping is a perfect tool that allows you to compare your service, product and pricing with competitors and to set the benchmarks for high standards.
Taylor McKenzie specializes in designing and implementing tailored performance -measurement programmes, which will provide you with the feedback you need regarding your customer-facing staff.
We will help you build and develop a valuable research program in an honest, objective and ethical manner. Whether you want to create an outstanding service programme throughout a branching network, or a single boutique in the High Street, our Mystery Shopping Service will work for you!
Mystery Shopping can be successfully applied to a variety of large and small businesses, for instance:
And many more…
* Commonly Quoted Customer Service Statistics - based on research made by Technical Assistance Research Programs, Inc. (TARP) of Arlington, Virginia.